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Case studies are the new thing if you are a designer and you are looking to share your skills with others, especially the UX ones. If your portfolio lacks depth, but you know your experience is enough to crack em’, there’s only one thing to do: research about UX case studies.
When we were researching for ourselves, we found out that UX designers put too much emphasis on deliverables and not enough on their design decisions.
If you’re not able to articulate your decisions, it will make your designer days harder. And it will limit your options regarding your career because your portfolio won’t look as good as you wished. A case study is the foundation of a strong portfolio.
Case studies are those who stand out for yourself
Being such a huge deal lately, the job growth of a UX is expected to rise 22% over the next 10 years. There is a lot of competition and for that your portfolio should look stunning, not just a selection of good-looking deliverables.
Managers look for well-written UX case studies when they are hiring, even though they are written by designers. We know it might not be your basic skill, but there’s no one understanding better than you what’s to highlight and what’s not.
Source: Inside Design
Source: Inside Design
First mistake you can avoid is lacking of information in title. Give details for context.
Good title: How to build a brand from scratch – Avocadoo Case Study
So-so: Branding Case Study – Avocadoo
Bad: Avocadoo Study
Write some thoughts on a paper and decide how to structure your case study. This is a big project so you need to check out all the details before you start working.
This is the step where you’ll research for whatever you did for this project as a UX designer. You need to understand all the principles in order to show em’ off. It’s like science experiments in high school.
Answer this questions: What did you do, why did you do it, what was the result, what did you learn?
You might get to the point where you’re asking yourself: Who would read this? Good point, you need to focus on what’s important and cut out things that would bore the audience. Write a headline for each section, it will be easier for your audience to process information.
2. Bavaria Mobility – BMW Rental – Solution
3. Alecu Russo – Real Estate results
4. Hadar Chalet Case Study – Responsive
5. Muratic Branding & Ui Elements
You can also read about the importance of Splash Screens.
Case study-urile sunt cel mai nou tool folosit de designeri pentru a-si impartasi cunostintele si proiectele cu ceilalti. Daca portofoliul tau are nevoie de o imbunatatire, iar experienta te poate ajuta, exista doar un singur lucru de care te poti folosi: cat mai mult research pentru un UX case study.
Prin research-ul nostru pentru case study-urile User Experience am aflat ca designerii specializati in UX se axeaza mult mai mult pe materialele pe care trebuie sa le livreze si mai putin pe deciziile pe care le iau.
Daca ai probleme in a iti exprima sugestiile in fata clientilor, atunci fiecare zi de lucru s-ar putea sa fie din ce in ce mai grea. Iti vei limita optiunile in cariera pentru ca portofoliul tau nu arata asa cum ti-ai dorit. Case study-urile sunt fundatia unui portofoliu bine pus la punct.
Case study-urile sunt cele care vor vorbi pentru tine
Design-ul UX este din ce in ce mai cautat in orice companie, iar studiile arata o crestere de 22% pe piata in urmatorii 10 ani. Competitia este acerba, iar singurul atu pe care il poti avea este portofoliul cu care te prezinti la interviu, cel alcatuit din case study-uri. Noi iti recomandam sa adaugi esenta in proiecte, nu sa prezinti doar cele mai cool materiale ale clientului. Rezultatele proiectelor te vor plasa in fruntea clasamentului, iar orice companie va dori sa te aiba in echipa.
Angajatorii cauta portofolii cu case study-uri bine scrise, chiar daca acestea sunt structurate de designeri. Stim ca nu face parte din setul tau de skill-uri, dar cu siguranta tu esti cel care cunoaste cel mai bine ce este important de mentionat si ce nu.
Ce sa incluzi intr-un case study:
Sursa: Inside Design
Sursa: Inside Design
Prima greseala pe care o poti evita este lipsa de informatii in titlu. Ofera context si detalii.
Titlu bun: Cum sa construiesti un brand de la zero – Case Study Avocadoo
Titlu ok: Branding Avocadoo – Case Study
Titlu nereusit: Avocadoo Study
Scrie cateva ganduri despre case study pe o hartie si decide-te asupra structurii. Este un proiect important, asa ca verifica toate detaliile inainte de a te apuca de treaba.
Pasul 3 consta in research-ul legat de tot ceea ce inseamna User Experience in munca ta din proiect. Trebuie sa intelegi principiile inainte de a le prezenta celorlalti. La fel ca in cazul proiectelor stiintifice din scoala.
Raspunde-ti intrebarilor: Ce ai facut, cum ai facut, care sunt rezultatele, ce ai invatat?
S-ar putea sa ajungi in punctul in care te intrebi: Cine o sa citeasca asta vreodata? Iar intrebarea este pertinenta. Pentru ca trebuie sa-ti pastrezi audienta captivata in povestea ta. Scrie cate un subtitlu pentru fiecare sectiune, astfel ca cei care se vor plictisi, pot trece la urmatorul capitol fara probleme. Textul devine mai lizibil si mai usor de inteles.
2. Bavaria Mobility – Inchiriere BMW – Solutie
3. Alecu Russo – Rezultate in imobiliare
4. Hadar Chalet Case Study – Design Responsive
5. Muratic Branding & Elemente Ui
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