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New Instagram algorithms are those who guide Social Media strategies, but also those who whisper us how our Instagram should look like. What’s best, to post more videos or photos? We need to be more active or this will be worse for our brand?
Let’s find out together.
What Do Instagram algorithms prefer: video or photo?
Instagram doesn’t give credits to only one of those when it comes to feed visibility. But, data shows that if a certain user prefers video content, that specific user will be more connected with the type of content he or she prefers.
Frequent posts are better for your brand?
Brand’s reach is not affected by the content frequency. You can enjoy engagement while sharing content few times a day as long is diverse and qualitative.
But, we take into consideration what Christinei d’Avigno said, product designer for Instagram feed ”We make sure your instagram feed is diverse, so we may not show all new posts”.
Are personal and business accounts different for algorithms?
Instagram doesn’t treat business and personal accounts different when it comes to visibility. So, if you had in mind to switch to a business account, there’s no need to.
This article is inspired by news on Buffer Blog, a virtual place that always brings quality informations.
Read also: How can your brand sell on Instagram
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