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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Pescariu Sports & Spa

Pescariu Sports & Spa wellness club promotes the “Art of living beautifully” through a complete range of services, from fitness and aerobic, to spa or swimming pools.

You’ll find here the exclusive experience you and your family are looking for.

02. Challenge

In order for users to understand how many facilities you can benefit from, we had to make sure every information is clear and simple. That for sure was a challenge.

User-friendly and usability are a must in 2019, that was why we designed a facelift for Pescariu Sports & Spa’s website with a better approach and understanding of our target.

The right strategical positioning and tone of voice of an exclusive wellness were another two challenges we had to deal with in order to keep the same vibe of the brand online & offline

03. Solution

What we did?
Build an exclusive positioning for a wellness club close to your home

04. Results

IMPACT BY THE NUMBERS
Website Traffic
120k
Digital worldwide reach
350k
Digital worldwide engagement
41k
Instagram followers
1.7k
Facebook Community
26k
Annual subscription increase
25%

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Packaging & location branding
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization
Video Experience

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08. Font Styling

PSS x Quart

Typography

To match their elegance and exclusivism, we used Hass Grot (primary font), but for a constant movement and a sporty feature, we used Futura Extra Bold Oblique. Constantly on the go and constantly with grace.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

PSS x Quart

Color Palette

The unmistakable orange used for digital promotion, website, logo, social media and even printed materials is already a trademark of the brand. That is why we decided for it to be that bright contrast.
#f5a31f
#000000
#ffffff
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10. Icons

PSS x Quart

Iconography

The iconography of Pescariu Sports & Spa plays a huge role into user’s journey on website. You can find them on homepage, each icon being represented as a special service.
SYSTEM icons

11. Brand Patterns

Pescariu Sports & Spa

Patterns

Always on the go, always in a hurry, but always finding the right time to treat you the way you deserve. Pescariu Sports & Spa is about you and about the motion that really matters. A brand pattern that encapsulate all this into a visual element who lives within every one of the members.

12. Photographic Directions

PSS x Quart

Photography

Carefully curated photos that feature Pescariu Sports & Spa’s premium services: massage, fitness, aerobic. tennis, football, squash, restaurant, kids area and so many others.

13. User Knowledge

PSS x Quart

Ui Elements

All clean, black and white, with a pinch of orange for CTA’s, headers or banners. That was our user-friendly strategy, to promote the essential information on a website that allows users to understand, and perceive who is the brand is.

16. Summary

PSS X QUART
Thankful to be part of a project appreciated online & offline
Congrats, you've made it!
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