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Numerous projects we have worked at over the years have been awarded and nominated on these online platforms.

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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Muratic

A brand that features its timeless elegance through natural stone. Meet Muratic, our latest branding project, or, as we like to call it, our baby. Everything, from tone of voice to visual approach was created by our team and shown to you as a final result.

02. Challenge

Building a digital strategy is always a challenge, especially when we work for a market that hasn’t been approached by our team before. This area is complex, dynamic and in need of a different mindset.

Another challenge we had to deal with was to create an identity that yields synergy and clarity. Muratic needed some well-defined roles and visions that support those roles.

Market research was also essential. We looked for that extraordinary details that will maintain brand’s relevance. And that requires a better understanding of the target.

03. Solution

What we did?
Merged that timeless elegance with the brand’s vision

04. Results

IMPACT BY THE NUMBERS
Online orders raised by
60%
Digital reach
12k
Digital engagement
1.4k
Positive feedback
96.8%
Loyal customers raised by
20%
Digital impressions
16k

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Copywriting
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization

All of that for a brand that chose to stand out
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08. Font Styling

Muratic x Quart

Typography

Elegance featured also in our font’s choice, VIV Din Regular and VIV Din Bold. The bold version is used for headings and the regular one for categories or any other descriptions.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Muratic x Quart

Color Palette

Elegance seen through black, white and soft shades based on bright colors. Color palette is inspired by simplicity and refinement.
#000000
#ffffff
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10. Icons

Muratic x Quart

Iconography

For a brand that sells interior design products, icons are a necessity. We used those who feature their main characteristics, such as: materials, weight, height and so on.
SYSTEM icons

11. Brand Patterns

Muratic

Patterns

No pattern talked Muratic language better than a black and white, stone like representation. Details are those who lure the audience into the fine world of a luxurious brand.

12. Photographic Directions

Muratic x Quart

Photography

Website’s visual information is based on context. Muratic is all about interior design inspirations, with products available on their website.

13. User Knowledge

Muratic x Quart

Ui Elements

Our first rule: always be predictable in the choice of interface elements but make sure you add a pinch of extraordinary. Ui elements used: input controls, navigational components, informational components and containers.

16. Summary

MURATIC X QUART
Thankful to be part of a project appreciated online & offline
Congrats, you've made it!
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