Awarded Agency

Numerous projects we have worked at over the years have been awarded and nominated on these online platforms.

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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

Alecu Russo

Your home should tell the story of who you are, and be a collection of what you love. Alecu Russo 10 built a place where you can come back to and call it home. They sell an integrated solution for urban living, right in the centre of Bucharest.

Enjoying a silence evening and watching the whole city.

02. Challenge

Even though we own a portfolio with real estate clients, every new project is special for us. It comes with a different positioning and research that ends with a unique selling proposition.

Our first challenge was, of course, branding. What color palette should we choose, fonts are going to be serif or not? Questions that got their answer right after client’s meeting. And we met their expectations right away.

Another challenge we had to deal with was Alecu Russo’s online & offline identity. There’s no easy job to find your right path of communication, but we managed to identify what tone of voice is matching target’s vision.

03. Solution

What we did?
Promoting the benefit of a luxurious apartment right in the centre of Bucharest

04. Results

Website traffic
Potential customers
Digital worldwide engagement
Digital worldwide reach
Word of mouth
Campaigns engagement

05. Services

  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Social media
  • Planning & research
  • Content strategy

06. Tools and Skills


Logo Architecture
Color Psychology
Font Styling


Adobe Illustrator
Adobe Photoshop
After Effects


Input Controls
Hi Res Mockups
Navigational Components
Informational Components


Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization

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08. Font Styling

AR x Quart


Our choice was Miller Display Roman as a primary font and Muller Regular as a secondary font. Their purpose is to highlight the premium elegance of Alecu Russo, in a soft yet strong visual composition.

09. Color Psychology

AR x Quart

Color Palette

Alecu Russo is about softness, elegance and simplicity with a pastel color palette, contrasted by a strong gray. Those are the colors used for their online identity, but also for their building facade.
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10. Icons

AR x Quart


All the facilities nearby location are featured through representative icons such as: hospitals, schools, malls, restaurants or playgrounds. It involves the UI/UX capacity to understand users needs.
SYSTEM icons

11. Brand Patterns

Alecu Russo


An art deco inspired pattern with a simple, geometrical design that merge a part of their interior design with brand elements used for social media, printed materials or website.

12. Photographic Directions

AR x Quart


Using all the pastel colors from the color palette, we created a mood board for our client, meant to lure users into the elegant and luxurious world of a city centre apartment.

13. User Knowledge

AR x Quart

Ui Elements

There is no template, no definitive and universal set of rules for UI/UX design. It’s all about understanding you target’s mindset and solve their needs through navigational components, input controls or containers.

16. Summary

Thankful to be part of a project appreciated online & offline
Congrats, you've made it!
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