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There’s a new video tool in town!

Vimeo has officially launched a new short-form social video editing platform, after just one month of beta testing.

‘It’s a radically simple tool that shortens the distance from idea to execution so more businesses can have a successful video strategy,’ said Vimeo CEO Anjali Sud.

Vimeo Create, as this new platform is called, is available both locally on desktop and as an app and comes as solution to small businesses looking to use video on their marketing campaigns. They can choose from a collection of pre-made, professionally designed video templates that can be customized to meet their needs, or start a new video from scratch if they are more digitally savvy.

Vimeo Create offers a stock video marketplace where users can search for relevant clips or images by keywords and upload original creations.

The app then leverages AI-powered technology to turn the clips, photos, music and text into a high-quality social video in minutes.

Vimeo Create also simplifies the process of designing videos for different social platforms, where aspect ratios and format requests may vary. After finishing creating the video, users are able to share it across social media platforms – such as Facebook, Instagram, Twitter, LinkedIn and Youtube.

Vimeo Create can be used by anyone with a Vimeo account, although users need to sign up for a paid membership to save and distribute videos.

This decision comes as response to a research Vimeo has conducted where only 22% of small business owners felt they used enough video in their campaigns. Nearly all of them said they’d create more videos if issues around time, cost and complexity were removed.

‘Video is the most impactful medium we have today for human expression at scale, and businesses need an online video strategy to reach their customers. But the research is clear: small business owners and entrepreneurs don’t have the tools, time or budgets to make videos at the volume and quality needed to compete,’ said Vimeo CEO Anjali Sud, in a statement about the launch.

Vimeo Create is available now on web, iOS and Android. Have fun creating!

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