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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Rezident

Check in. To a new world. Welcome to Rezident, the cosiest place you can check in while you visit Bucharest, mountain area or the sea side. Every room available has a story, a unique design and a specific experience you’ll live.

What Rezident stands for is: being a different guesthouse for those who search the incredible.

02. Challenge

This out of the box approach is no longer unique. Every brand is looking to stand out and speak up, but let’s face it, what you need a really good strategy and an exquisite design users have never seen. So good that when you see it you know it’s about Rezident and no other brand. That was our main challenge.

Finding the right path and a tone of voice is another challenge we had to deal with. Who is Rezident and how are we going to share our vision with the target?

03. Solution

What we did?
We created a friendly positioning
and a welcoming design that
invite people to check into
another world

04. Results

IMPACT BY THE NUMBERS
Website Traffic
50k
Website conversion
3.5k
Visitors
5k
Digital worldwide engagement
25k
Digital worldwide reach
70k
Word of mouth
2.9k

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Packaging & location branding
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization
Video Experience

Be the next big brand we’re in charge with
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08. Font Styling

Rezident x Quart

Typography

“Hello, here is Roboto Bold, the primary font speaking. I’m quite special, they told me that since middle school and I always knew I will become a star.” That’s what he did, he became an icon and a trademark of a no ordinary brand.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Rezident x Quart

Color Palette

Who said you need a vast color palette to stand out, has never seen or understood Rezident. Yes, 4 colors and a set of elements that define the brand’s identity.
#000000
#ffffff
#f6d843
#a4a5a7
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10. Icons

Rezident x Quart

Iconography

Every booking website needs a set of iconsthat ensures users a understanding what they benefit from at the location.
SYSTEM icons

11. Brand Patterns

Rezident

Patterns

We know, brand pattern is important, but we have never worked before for a brand that has its roots on visual elements. We know Rezident is Rezident because of their visual identity.

12. Photographic Directions

Rezident x Quart

Photography

Every picture is meant to share the cosiness of the place and the friendly vibe you get when you visit the seaside, the capital city or the mountain area.

13. User Knowledge

Rezident x Quart

Ui Elements

We used UI elements according to the target, easy to see, clean, with a pinch of youthness. All the navigation elements, information components, containers or input controls had a common goal: to create a simple & unique website experience. All the Ui elements are clean and intuitive. Their request was to build a website architecture so simple that any user can understand how to book a room or how to check out the locations.

16. Summary

REZIDENT X QUART
Thankful to be part of a project appreciated online & offline
Congrats, you've made it!
Now let's chat!
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