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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Hadar Chalet

Welcome to the cosiest place you can visit. If you are looking for a getaway, here is a new concept in Romania that features an isolated cabin in the woods as one of the things we all dream about. And now is closer than you think. Hadar Chalet at your disposal.

02. Challenge

We had a lot of challenges along the way as we needed to find a positioning strategy and a design that matches their premium identity.

Branding for a chalet was a different kind of challenge. It requires a specific color palette, a positioning strategy and a logo that matches client’s vision for the business.

03. Solution

What we did?
We created a welcoming strategy
that invites people to enjoy the comfortable luxury of
Hadar Chalet

04. Results

IMPACT BY THE NUMBERS
Website Traffic
70k
Website conversion
6.4k
Visitors
9k
Digital worldwide engagement
28k
Digital worldwide reach
83k
World of mouth
3.8k

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization
Video Experience

Be the new concept brand
that breaks the rules
We’re right here

08. Font Styling

Hadar x Quart

Font styling

We used 4 types of fonts for Hadar Chalet’s branding, Lato Bold as a primary font, but also Lato Regular, Playfair Display Regular and Italic. All of them are serif fonts, matching their elegance.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Hadar x Quart

Color Palette

A color palette inspired by nature and woods with only 4 colors available, highlighting the elegance and simplicity of Hadar Chalet, two of the main characteristics of the brand.
#000000
#ffffff
#a4937d
#201b20
#999999
Be the best version
of your brand
Work with us

10. Icons

Hadar x Quart

Iconography

Facilities are important when you’re looking to book a room for the weekend, that is why we created a set of icons meant to help users reach benefits faster.
SYSTEM icons

11. Brand Patterns

Hadar

Patterns

Brand pattern is an important part of the recognition process, that is why it had to be inspired by Hadar Chalet’s concept. Woods runaway.

12. Photographic Directions

Hadar x Quart

Photography

Chalet = a small cabin or house used by holidaymakers, forming a unit within a holiday complex. And all the photographs are focused on this concept.

13. User Knowledge

Hadar x Quart

Ui Elements

We respected the whites and the darks for the website, because UI elements had to be highlighted and easy to spot. Users needed a simple and clean design that allows them to book a room within a few seconds.

16. Summary

HADAR X QUART
We created a comfortable luxury that inspires people to
come visit
Congrats, you've made it!
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