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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Bavaria Mobility

Welcome on board. You are now on your way to the future of mobility, enjoying the experience of a BMW. You are able to rent your favourite BMW as long as you want. Bavaria Mobility offers you the possibility to hire a car for 1 day or 1 year.

02. Challenge

Driving a BMW is a challenge, but finding the right strategical path is also an adventure we loved to be a part of.

Finding a new visual and strategical approach of Bavaria Mobility was a real challenge for us, not only because of their brand name, but also because it requires a new strategy for a brand that has its tone of voice worldwide.

We all know BMW cars for their design, their elegance and for the experience you live while driving them.

03. Solution

What we did?
The experience of a BMW car in the digital world

04. Results

IMPACT BY THE NUMBERS
Followers on Instagram
889k
Website Traffic
21k
Client expected growth
35%
Digital Engagement
11k
Digital Reach
57k
Word of mouth
4.2k

05. Services

CAPABILITIES INVOLVED
  • Graphic design
  • Web design & development
  • Stationery
  • Planning & research
  • Content strategy
  • Copywriting
  • Social Media

06. Tools and Skills

BRANDING

Positioning strategy
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization
Video Experience

Experience the professionalism
Here for you

08. Font Styling

Bavaria x Quart

Typography

Important names like Apple are using sans serif fonts to highlight their professionalism and their clean vision. That is also the case of Bavaria Mobility, whose choice of fonts you can see below.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Bavaria x Quart

Color Palette

Complementary colors for an eye catchy, classy, but also sporty visual approach. Their color palette is a mix of elegance with adventure that invites user to a new ride.
#000000
#ffffff
#f49021
#fdce48
#3c6eb3
#67c8f2
Let’s start this adventure together
Get in touch

10. Icons

Bavaria x Quart

Iconography

An icon system that brings users closer to the benefits of renting a car. Any service of Bavaria Mobility is represented by a set of icons.
SYSTEM icons

11. Brand Patterns

Bavaria Mobility

Patterns

The power of BMO colors that send you an invitation to mobility.

12. Photographic Directions

Bavaria x Quart

Photography

A fresh social media approach highlighting the quality of a premium car. Always using BMW cars in proper contexts, the X’s for off-road images and the 1-7 Series for the business representations.

13. User Knowledge

Bavaria x Quart

Ui Elements

For a car rental website, the performance must be flawless, same as Ui functionality. White backgrounds for call to action buttons and bold colors for car rental forms.

16. Summary

Bavaria X QUART
A unique experience that invites people to live adventures
outside of digital
Congrats, you've made it!
Now let's chat!
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