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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
IBSB

International British School of Bucharest promotes a value-based education, which is becoming increasingly central to the curriculums of schools committed to develop leaders. An educational centre that teaches students its core values: Brave, Respectful, Innovative, Tolerant, Integrity, Sustainability, Happy.

02. Challenge

We love every project we worked for, no matter how challenging was. In fact, we love more the challenging ones, and that was the case of International British School of Bucharest, a private school that promotes a new perspective of teaching and different kind of values.

Our first challenge was the branding strategy we had to build on. The promise of IBSB that needed to be able to promise excellent services, quality and, of course, results.

What we did was to create a proper promise and a visual identity that connects to the brand.

03. Solution

What we did?
We built a high end brand with a different point of view

04. Results

IMPACT BY THE NUMBERS
Website applications
2000+
Positive feedback
98%
Website visitors
75k
Happy students
500+
World of mouth
3000+
Happy client
101%

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Location branding
  • Graphic design
  • Web design & development
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization
Video Experience

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08. Font Styling

Ibsb x Quart

Typography

The typefaces can have a huge impact on the way a brand communicates and an educational brand needed the right choice that should inspire: professionalism, integrity and high end services.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Ibsb x Quart

Color Palette

IBSB’s positioning, as a different kind of school, inspired us to choose a diverse color palette, with a little bit of a twist. We used bright colors and a playful mix between yellow, blue, green or red.
#14344c
#09152a
#da2036
#610817
#f4b252
#815522
#2b553e
#033020
#000000
#ffffff
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10. Icons

Ibsb x Quart

Iconography

We designed a set of icons that will simplify user’s journey on IBSB’s website. It’s easier to reach essential information about admissions, calendars or classes.
SYSTEM icons

11. Brand Patterns

IBSB

Patterns

IBSB’s drive and values are also a part of brand’s pattern. Inspire, support, celebrate are meaningful and powerful beliefs passed on to the students.

12. Photographic Directions

Ibsb x Quart

Photography

The amazing result of a mood board created by us, with a few indications of how to surprise the genuine spirit of a private school. All the photographs are captured during classes.

13. User Knowledge

Ibsb x Quart

Ui Elements

Ui elements create a visual language and ensure consistency across website, making it user-friendly and easy to navigate without too much thought on the user’s part.

16. Summary

IBSB X QUART
Thankful to be part of a project appreciated online & offline
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