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At the end, we throw in a little extra sparkle for good measure. The resulting mix is what wakes us up early in the morning and keeps us going until deep into the night.

01. Intro

CLIENT
Chronolink

Chronolink is the Romania’s sole importer for the world-renowned watch brand Rolex. Since 2004 they bring the unmatched elegance and fine taste of a jewelry on the local market.

Few time after this, we became part of their international story.

02. Challenge

Bringing the timeless high end vision of a brand like Rolex on local market is no easy job, but we managed to build a community around Chronolink that shares the same vision.

And connecting such a powerful brand to a new brand in Romania was also a challenge. End user had to understand who we are and how are we going to meet their expectation.

 

The positioning of Chronolink was our favourite challenge, we had to stand out and speak about their partnership with Rolex. In the end, Chronolink is the sole importer.

03. Solution

What we did?
An elegant presence of a premium brand on the local market

04. Results

IMPACT BY THE NUMBERS
Instagram followers
3.8k
Website traffic
58k
In-store customers
4.2k
Digital worldwide engagement
8.1k
Digital worldwide reach
75k
Expected sales
120%

05. Services

CAPABILITIES INVOLVED
  • Branding & brand strategy
  • Brand architecture & identity
  • Graphic design
  • Web design & development
  • Packaging & location branding
  • Planning & research
  • Content strategy

06. Tools and Skills

BRANDING

Logo Architecture
Color Psychology
Typography
Font Styling
Iconography

TOOL USED

Adobe Illustrator
Adobe Photoshop
After Effects
Asana
InVision
Everhour

UI

Input Controls
Hi Res Mockups
Navigational Components
Informational Components
Containers

UX

Journey Simplification
Functionality, Individuality, Predictability
Improved Personalization
Humanization

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08. Font Styling

Chronolink x Quart

Typography

We used sans serif fonts that matches Chronolink’s elegance and high end positioning. Our main purpose was to create a clean design with readable fonts.
PRIMARY FONT
SECONDARY FONT

09. Color Psychology

Chronolink x Quart

Color Palette

Pastel colors, yet bold complementary shades, all immaculate, inspired by Rolex’s simple and sophisticated design. This is the color palette we chose for Chronolink.
#000000
#ffffff
#b99873
#a8a8a8
#127749
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10. Icons

Chronolink x Quart

Iconography

Icons for Rolex and its younger version, Tudor, also inspired by simplicity, using pastel colors and sophisticated elements.
SYSTEM icons

11. Brand Patterns

Chronolink

Patterns

What could represent Chronolink better than a watch? The elegant and premium Rolex watches are part of the entire brand but also part of the brand pattern.

12. Photographic Directions

Chronolink x Quart

Photography

Renderings are an important part of the visual approach. Those are the ones who capture Rolex’s details entirely. We also use close-up photos for online & offline communication.

13. User Knowledge

Chronolink x Quart

Ui Elements

Easy to see CTA’s are important, especially when you’re looking to choose an item that lasts a lifetime. User’s journey must be simple, and that is possible if your website has a user interface design.

16. Summary

CHRONOLINK X QUART
Thankful to be part of a project appreciated online & offline
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